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West Ham Exceed Season Ticket Renewal Expectations

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The club achieved an 89% renewal rate, higher than the expected 80%.

West Ham United v Liverpool - Premier League Photo by Jan Kruger/Getty Images

As many may know, the deadline for West Ham United season ticket renewal was last night at 5:00pm BST. Tomorrow, relocations for priority season ticket holders gets underway.

West Ham were expecting to do 80% renewals this season. The club had about a 90% renewal rate at Upton Park in recent years, but with all of the negativity surrounding this season, there were thoughts that it was going to be tough to pull off a feat similar to what had happened in the past. Considering the sheer increase in volume in moving from Upton Park to the Olympic Stadium, an 80% renewal rate seemed about right.

But, once again, the fans who are at times some of the whiniest in the Premier League proved today that they are also some of the most loyal in the division.

All those doubts were laid to rest when the club announced today that they have achieved a renewal rate of 89%, which is 46,280 renewals of season tickets for next season. This means that over 5,720 supporters have decided against renewing for the 2017/18 season, but along with the 3,000 seats that will be uncovered for next season, people relocating will have approximately 8,500 seats to choose from. However, if everyone wishing to relocate is satisfied remains to be seen.

But for today, West Ham are delighted with the 89% renewal rate and this also means 5,700 fans will get the chance to become season ticket holders as the club aims to improve on last season.